5 key benefits of the business promotional products

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5 key benefits of the business promotional products

business promotional products

As our world is thriving on the personal connections and the businesses are driven by them, business promotional products matter. Our world getting a smaller place is toughening the business opportunities and more agilities are required now to add value to the brands as well as products. Business promotional products could create the essence that actually is of ample magnitude. They could deliver the meaningful experiences, which endure the power of evolving brands, building relationships as well as inspiring actions.

Ranging from increasing brand recognition to raising leads and sales, there is no better alternative to business promotional products. These products could create more impactful connections and more persuasive experience. While customers are at the core of every business and brand, business promotional products concretely built on user-oriented features could make a world’s difference.

Cut it to the chase business promotional products could deliver increased brand recognition, improved level of brand loyalty, cost effective marketing, increased sales and a much more to speak about.

business promotional products 1

Key benefits of business promotional products

When it comes to business promotional products with customized enterprising, the result could have been unrivalled. Matched with proper design creation and advertising attitude, could enhance the impact significantly. Business promotional products with customized enterprising might have been an outstanding strategy for increasing the recognition of the brands.

Had you been trying to promote your products, you ought to understand the impact of business promotional products. However, the significance of promotional products is immense and it could play pivotal role on a variety of horizons in terms of product promotion and brand recognition. It is equally valuable to the existing as well as new customers.

Even a smaller product, for instance, a branded pen, should be considered highly helpful for the customer loyalty, brand engagement and addition of value to the brand itself. Definitely, the business promotional products are empowering in terms of branding and the result ought to be none of a kind. That is why the business promotional products should never be out of your marketing strategy and you must have to hold this particular marketing approach higher to attain increased engagement, connection and awareness. Let us take a closer look at the top 5 key benefits business promotional products.

Cost effective marketing strategy

Any kind of business promotional products with customized enterprising acts quite perfectly as a cost-effective marketing strategy. In relation to traditional concept of advertising, the promo products are less costly. While you are not capable of affording the costly media marketing approaches, promotional products could play a larger role in building a name of your brand. Let us take a quick look at the facts and figures of business promotional products as a cost-effective marketing strategy.

  • 67% of the consumers give the promotional products to someone else as a gift and 18% file them away
  • On average, consumers hang to the business promotional products up to 6.6 months.
  • 63% of the consumers pass along the products, if they don’t want to keep it for them.

Business promotional products increases awareness about the brand

Creating a strong reputation is the common goal of all businesses. Each and every business want to stand out of the rest and to prove them special. As a matter of fact, you would ask about the easiest method of increasing awareness about the brands. In such instances, it is surprising, yet you ought to believe that the business promotional products are the easy-go above all other media marketing strategy. In fact, people tend to hold on to business promotion products longer and that eventually lead to a decent level of brand exposure, reinforcing your brand recognition. Let us dig deeper about the facts and figures.

  • Researches showed that 25% consumers expressed positive impression about the brand after receiving the promo product.
  • 60% consumers used to keep the promo products up to two years.
  • 50% consumers use the promo products on a regular basis.


Improving brand royalty

When it comes to brand royalty, there is significant extend of twist and promo products and customer royalty are closely related. Creating stronger customer loyalty and retaining the customers for longer duration, the promo products bring potentiality to the brand. Regular exposure to the products empowers brand loyalty and recognition. As an important part of human psychology, we ought to believe that that the promo products install a reciprocal sense of “give and take” in human mind, hereby enhancing customer loyalty significantly. Let us take a quick look at the important facts and statistics regarding brand loyalty and business promotional products.

  • 85% consumers purchase the product or act as an ambassador of the product after receiving promotional business products.
  • 89% consumers remember the name of the business promotional products company up to two years.


Ability to stand out loud among the competitors

There are so many options for the users to stand out loud among the competitors, yet the most effective one would be the business promotional products. Ranging from printing your advertising logo in the product to adding promotional images or speeches, business promotional products could be observed from a wide variety of perspectives. Just like the business cards, the promo products could easily be prepared for your target market and it will undoubtedly allow your business to rise and shine.

Ways to represent your business promotional products

  • The product should be relevant and the promo products should be prepared specially to use in the promo ventures only.
  • While printing the promo speeches or images, try to use a catch phrase that could add an individuality to the brand itself.


Increasing leads and sales

Business promotional products should act as a branding engine and a powerful lead generator. Remember, 85% of the people give away the promo products as a gift and around 83% of the people remember the name of promo products up to two years. In accession, if the promo products could be prepared specially just to grab attention with utter significance, the magnitude of exposure will be massive.

Final verdict

A new product name always seems to be of an alien nature and it will have lesser impact among the consumers unless you are prepared to do something about it. Yet, as an empowering way to make a difference, the utilization of business promotional products would be highly culminative and fruitful.


  •  “Industry Stats”. Australasian Promotional Products Association. n.d. Retrieved 1 May 2014.
  • Maria Carlton and David Blaise, 2004 (2013). “The Exceptional Marketing Power of Promotional Products, excerpt from the book The Power of Promotional Products” (PDF). Australia: Promotion Products Pty Ltd. p. 13.
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